UNDP and UNFPA used behavioral science to improve HIV testing uptake among Georgian youth. A randomized control trial, based on micro-narratives research, informed interventions to enhance self-testing and scale-up programs.
Leveraging behavioral insights to inform the national response to the COVID-19 pandemic in African countries, shaping the strategy and improving the communication effectiveness.
A Scale-up Behavioural Insights approach includes 5 phases: Target, Explore, Solution, Implementation and Evaluation. The first phase involves identifying the target behavior and population. A participatory HCD approach is used to identify and refine BC interventions.
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