A joint initiative of Purpose and the United Nations, Verified is a crisis communications model designed to adeptly respond to intersecting crises in an era of prolific mis- and disinformation. Heavily based on behavioral science insights, it cuts through the noise around global crises and deliver critical fact-based advice and information.
UNOCT launches second phase of Behavioural Insights programme, strengthening data-driven counter-terrorism and preventing violent extremism through targeted interventions.
A risk reduction framework emphasizing the importance of understanding how people make decisions about risk and how to encourage them to take action to reduce their vulnerability to disasters.
UNDP and UNFPA used behavioral science to improve HIV testing uptake among Georgian youth. A randomized control trial, based on micro-narratives research, informed interventions to enhance self-testing and scale-up programs.
The Little Book of Green Nudges is a concise guide for reducing campus environmental impact through behavioral change. Currently being tested on 136 pilot campuses globally.
An initiative to apply the science of thought and action, Brain and Behavioural Science, to foster peacemaking and preventive diplomacy.
Serving as a global platform, the Hub fosters collaboration for behavioural insights in counter-terrorism, driving impactful capacity-building, enabling synergistic programming, and promoting strategic partnerships.
The Secretary-General’s Guidance urges all colleagues to explore and apply behavioural science in programmatic and administrative areas and collaborate to realise its tremendous potential for impact towards the SDGs.
An IFAD study revealing behavioral barriers sustaining gender gaps. It provides a fresh perspective and roadmap for women’s economic empowerment, participatory decision-making, and work redistribution.
The UNDP Accelerator Lab in Ecuador boosted a citizen-led recycling initiative in Quito. Personalized messages using cognitive biases increased recycling app downloads and recyclable material deliveries by 700%.
UNHCR Brazil is using behavioural analytics to quantify and inform interventions – such as information campaigns – and correlate these initiatives to refugee decisions and behaviour.
The Evidence Gap Map presents a landscape of studies on the effectiveness of behavioural science interventions in developing countries within the context of climate change.
Practitioner’s Guide to Getting Started with Behavioural Science: Applications to UN Policies, Programmes and Administration
An immersive, gamified, scenario-based eLearning programme designed for staff members who wish to learn about the fundamentals of personal preparedness in the context of the UN. It employs an innovative digital learning approach and leverages behavioural science principles to transform and enhance a traditional in-classroom training delivery.
Leveraging behavioral insights to inform the national response to the COVID-19 pandemic in African countries, shaping the strategy and improving the communication effectiveness.
UNDP Jordan’s campaign highlighted behavioral barriers to positive masculinity and used online experiments to encourage beneficial behaviors. Sentiment analysis of millions of tweets informed initiatives to encourage masculinity discourse.
A North Macedonian study explored household adoption of energy-efficient solutions. Based on findings, a campaign encourages application for incentive-based payments for energy-efficient purchases, launching in 2023.
UNDP Maldives utilized behavioral insights to counteract social and cultural barriers inhibiting girls from pursuing STEM careers. Iterative strategies were developed and tested to stimulate confidence, awareness, and readiness.
Why behavioral change matters to the Global Environment Facility and what to do about it
The UNDP toolkit for entrepreneurship programming targeted at practitioners looking to complement their entrepreneurship policy and practice with behavioural approaches.
UNDP Chile designed an empathetic support system for gender-based violence survivors navigating the judicial process. The strategy reduced drop-out rates by providing better information and expectation management.
Discover Transformers, a novel programme redefining UN trainings as team learning and behavior change. Structured, iterative, and globally-tested, it’s changing the way teams engage and evolve.
Segmentation of UNEP’s audience using BeSci insights and leveraging AI and decisions trees to better target the content from the Global Environmental Outlook, increasing its communication effectiveness and relevance to the reader.
A Scale-up Behavioural Insights approach includes 5 phases: Target, Explore, Solution, Implementation and Evaluation. The first phase involves identifying the target behavior and population. A participatory HCD approach is used to identify and refine BC interventions.
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