Search our portfolio of UN 2.0 initiatives across the UN system and country teams

All UN 2.0 Initiatives

Verified helps people around the world access verified information

A joint initiative of Purpose and the United Nations, Verified is a crisis communications model designed to adeptly respond to intersecting crises in an era of prolific mis- and disinformation. Heavily based on behavioral science insights, it cuts through the noise around global crises and deliver critical fact-based advice and information.


Counter-Terrorism Strategy with Behavioral Insights

UNOCT launches second phase of Behavioural Insights programme, strengthening data-driven counter-terrorism and preventing violent extremism through targeted interventions.


Thinking of Human Behavior to Reduce Disasters Likelihood

A risk reduction framework emphasizing the importance of understanding how people make decisions about risk and how to encourage them to take action to reduce their vulnerability to disasters.

Increasing HIV Testing Uptake

UNDP and UNFPA used behavioral science to improve HIV testing uptake among Georgian youth. A randomized control trial, based on micro-narratives research, informed interventions to enhance self-testing and scale-up programs.

Reducing University Campus’ Environmental Footprints

The Little Book of Green Nudges is a concise guide for reducing campus environmental impact through behavioral change. Currently being tested on 136 pilot campuses globally.


Advancing Peacemaking with Brain and Behavioural Insights

An initiative to apply the science of thought and action, Brain and Behavioural Science, to foster peacemaking and preventive diplomacy.

Overcoming Gender Gaps with BeSci

An IFAD study revealing behavioral barriers sustaining gender gaps. It provides a fresh perspective and roadmap for women’s economic empowerment, participatory decision-making, and work redistribution.

Elevating Recycling via Behavior

The UNDP Accelerator Lab in Ecuador boosted a citizen-led recycling initiative in Quito. Personalized messages using cognitive biases increased recycling app downloads and recyclable material deliveries by 700%.


Brazil: Behavioural Analytics

UNHCR Brazil is using behavioural analytics to quantify and inform interventions – such as information campaigns – and correlate these initiatives to refugee decisions and behaviour.

BeSci for Action Against Climate Change

The Evidence Gap Map presents a landscape of studies on the effectiveness of behavioural science interventions in developing countries within the context of climate change.

Am I Ready?

An immersive, gamified, scenario-based eLearning programme designed for staff members who wish to learn about the fundamentals of personal preparedness in the context of the UN. It employs an innovative digital learning approach and leverages behavioural science principles to transform and enhance a traditional in-classroom training delivery.

BeSci for COVID-19 response

Leveraging behavioral insights to inform the national response to the COVID-19 pandemic in African countries, shaping the strategy and improving the communication effectiveness.

Promoting Positive Masculinity

UNDP Jordan’s campaign highlighted behavioral barriers to positive masculinity and used online experiments to encourage beneficial behaviors. Sentiment analysis of millions of tweets informed initiatives to encourage masculinity discourse.

Energy Efficiency Campaign

A North Macedonian study explored household adoption of energy-efficient solutions. Based on findings, a campaign encourages application for incentive-based payments for energy-efficient purchases, launching in 2023.

Promoting STEM among Girls

UNDP Maldives utilized behavioral insights to counteract social and cultural barriers inhibiting girls from pursuing STEM careers. Iterative strategies were developed and tested to stimulate confidence, awareness, and readiness.

Behavioural Approaches for Entrepreneurship

The UNDP toolkit for entrepreneurship programming targeted at practitioners looking to complement their entrepreneurship policy and practice with behavioural approaches.

Improving Judicial Outcomes for Gender-Based Violence

UNDP Chile designed an empathetic support system for gender-based violence survivors navigating the judicial process. The strategy reduced drop-out rates by providing better information and expectation management.


Boost Learning through Team-Centered Approaches

Discover Transformers, a novel programme redefining UN trainings as team learning and behavior change. Structured, iterative, and globally-tested, it’s changing the way teams engage and evolve.

Audience Segmentation for Targeted Content

Segmentation of UNEP’s audience using BeSci insights and leveraging AI and decisions trees to better target the content from the Global Environmental Outlook, increasing its communication effectiveness and relevance to the reader.


Behavioural insights for life saving children’s health interventions

A Scale-up Behavioural Insights approach includes 5 phases: Target, Explore, Solution, Implementation and Evaluation. The first phase involves identifying the target behavior and population. A participatory HCD approach is used to identify and refine BC interventions.

Innovating Agrifood Systems with BeSci

FAO leverages behavioural science to boost innovation and sustainability in the agrifood sector. Seven pilot studies yielded valuable insights on issues like AMR, CER, and resilience.

Behavioural Barriers to SDG Implementation

A forthcoming Emotion Review special publication including research from UNOG on emotional barriers to SDG implementation, and how to bridge the gap between policy and practice with emotional barriers.

BeSci for Development Portfolio Around the World

UNDP runs Behavioural Science applications in country settings around the world. Explore >60 use cases in an interactive dashboard.

Extreme Lives Advocacy Project

The Extreme Lives project created short documentaries for at-risk youth in Asia. Using behavioral insights, the films aimed to change perceptions, boost self-control, and foster community connections.

Cookies Notice

We use cookies and other identifiers to help improve your online experience. By using our website, you agree to this. To learn more, including how to change our settings, see our cookie policy.