Audience Segmentation for Targeted Content

Behavioural

SDG 13: Climate Action

UNEP

Audience Segmentation for Targeted Content

Segmentation of UNEP’s audience using BeSci insights and leveraging AI and decisions trees to better target the content from the Global Environmental Outlook, increasing its communication effectiveness and relevance to the reader.

Tags:

Communication, Planet, Sustainability
Regions:

Global

Photo:

UNEP

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