Elevating Recycling via Behavior

Behavioural

SDG 11: Sustainable Cities & Communities, SDG 12: Responsible Consumption & Production

UNDP

Elevating Recycling via Behavior

The UNDP Accelerator Lab in Ecuador boosted a citizen-led recycling initiative in Quito. Personalized messages using cognitive biases increased recycling app downloads and recyclable material deliveries by 700%.

Tags:

Cities, Communication, Sustainability

Regions:

LAC

Countries:

Ecuador

Photo:

generated using Midjourney

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